.MOSCOW and .МОСКВА are euphonious TLDs that are able to stick in user’s mind. Names in such top-level domains will help to promote companies and brands.
It’s necessary to examine .MOSCOW and .МОСКВА possible implementation in connection with the usage of other TLDs (national and international). In this situation it’s important to remember about user’s habit to type TLDs automatically. Even when a website address has not .RU ending, users type this ending and go to another website they do not planned to go.