An efficient presence in the Internet space is becoming a crucial success factor in the era of global digital technologies. It refers equally both to the commercial companies and whole cities. The online technologies are instrumental in implementing most daring and breath-taking projects to emphasize a city's identity or to reveal the full dimension of its cultural heritage.
Internet technologies development is one of the priorities for Moscow Government. Implementation of .MOSCOW and .МОСКВА TLDs will contribute to the process of the city informatization. Moscow top-level domains will help to create the brand of the capital on the Internet and thus will assist tourist industry development in the city.
Registration of new domain names in the root zone will give new opportunities for local (geographical) communities as well. From the very beginning when DNS became widespread the opportunity of self-identification not only by national but also by local (geographical) signs provoked interest and demand.