Registration of new domain names in the root zone will give new opportunities for local (geographical) communities as well. From the very beginning when DNS became widespread the opportunity of self-identification not only by national but also by local (geographical) signs provoked interest and demand.
Moscow as all other megacities of the world has a unique status. This is the city with a rich history, a symbol-city. Lately Moscow works a lot to create its own brand that will improve attractiveness of the city for tourists, investors and international community.
Natalia Odintsova, the head of advertising and information division of the Moscow Sokolniki park
The appearance of .MOSCOW and .МОСКВА is an important step to territory designation. Each guest of the Russian capital will definitely understand that a park, a theatre, a museum is located in Moscow.