It’s necessary to examine .MOSCOW and .МОСКВА possible implementation in connection with the usage of other TLDs (national and international). In this situation it’s important to remember about user’s habit to type TLDs automatically. Even when a website address has not .RU ending, users type this ending and go to another website they do not planned to go.
One of the goals that are actual for Moscow government is to create international financial and business center in Russian capital. And for this reason implementation of .MOSCOW and .МОСКВА TLDs will help to increase investor attractiveness of the city, because new top-level domains are addtitional tool for successful business.